A terrific opportunity for Five Talents to showcase their wonderful work in Africa – and hearing from a trustee really helps explain the work on the ground and why it’s so important. When it comes to funding for charities it is vital that potential donors know where their money is going and that they trust the charity to make their money work hard for a cause that they believe in. The video led directly to a 4 figure donation the very next day – so that’s got to be a good thing! Also the team were wonderful to work with and I made a real effort to take all the pressure off so the trustees could focus on the message, not the filming.
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